TOURISM MARKETING STRATEGIES
Tourism Marketing Strategies
Market Development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
Market Development Process:
A process for developing sales – new business and new markets.
This process is effective for developing all types of business, and delivers business growth via:
New products or services to existing customers,
Existing products or services to new customers, or
New products or services to new customers.
Market Development Process:
Establish market development aims and targets.
Identify target market(s), sectors and niches.
Assess your existing [...] Continue Reading…
ADVERTISING TOURISM
ADVERTISING TOURISM
What is Diversification?
Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally very interesting entering a promising business [...] Continue Reading…
WHAT IS HOSPITALITY MANAGEMENT
DEALING WITH THE CUSTOMERS:
There are some methods to deal with a customer:
Greeting: Honor the guest by greeting him via salaam and by asking him that he is fine or not by praising him.
Introduction: Introduce yourself to the customer and take his introduction.
Offer Assistance: Give the customer assistance about what he is looking for try to satisfy him through your assistance.
Note: Communication plays key role to deal with customer.
CUSTOMER EXPECTATION:
1. Needs
2. Wants
3. Meet and Exceed
1. Needs: Always try to fulfill [...] Continue Reading…
RESPONSIBILITIES OF TOUR MANAGER
Job description of Tour Manager:
Tour managers organize and accompany groups of holiday makers on package tours to a wide variety ofUKand overseas locations. They are responsible for ensuring travel arrangements for holiday makers run as smoothly and enjoyably as possible from beginning to end, as well as providing them with practical support throughout the trip. In some companies, before tours are publicized and booked, tour managers are involved with planning tour schedules.
Most tour manager’s work on a self-employed [...] Continue Reading…
HOW TO HANDLE THE CLIENT’S COMPLAINT
HOW TO HANDLE THE CLIENT’S COMPLAINT
Most clients don’t complain. Often if they are dissatisfied they just stop doing business with you. If a client does complain about you or your service however they are doing you a service and enabling you to improve your business. Here are some tips on handling the complaint:
LISTEN:
Resist the temptation to argue with the client. Instead ask questions to get to the bottom of the situation. What is the client really upset about? Rephrase [...] Continue Reading…